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Writing Winning Sales Proposals

Developing the skills and process to create winning sales proposals.

Who is this workshop for?

This one-and-a-half day workshop will provide you with a practical skill set in the science (or art if you prefer) of proposal writing.  The writing of a proposal is commonly the responsibility of the salesperson, although nowadays it is uncommon to be trained and educated in the practical aspects of ‘how to’ write one, this workshop addresses that shortfall.

What does the workshop focus on?

The focus of the workshop is on providing a structured framework for writing winning proposals, including,

  • What a proposal is and what it’s not

  • Writing your proposal with structure and purpose

  • Challenges for proposal readers and proposal writers

  • How to write for your proposal readers

  • The art of the Executive Summary.

Image by Jason Goodman

What are the benefits of attending?

Attendees at the workshop will benefit by,

  • Gaining credibility by displaying a solid understanding of the customer's situation and objectives

  • Understanding the power of the discussion document approach

  • Developing the ability to write original engaing proposals that differentiate them from their competition.

Most importantly, there is little point in lbeing competent in managing the entire sales cycle,  if a salesperson does not know how to communicate it in a winning sales proposal to their customer.

Do they need to do anything before they attend?

No pre-workshop preparation is required.

How many people can attend?

The Writing Winning Sales Proposals workshop is designed to accommodate between 6 to 12 people.

“I can’t write without a reader. It’s precisely like a kiss, you can’t do it alone.”

John Cheever

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