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Win-Win Negotiation

Improving your ability to negotiate with confidence and achieve win-win outcomes.

Who is this workshop for?

This one-and-a-half-day workshop is for anyone responsible for leading or participating in high value, complex business negotiations. 

The workshop is applicable not only to salespeople, but also to those in commercial support roles who may form part of a negotiation team.

What does the workshop focus on?

The focus of the workshop is improving the ability to negotiate with confidence and achieve win-win solutions, including,

  • Knowing when to negotiate and when to walk

  • Professional buyers negotiation tactics and how to counter them

  • Negotiation process (ZOPA, BATNA, LAO, BPO)

  • Tangible and intangible sources of negotiation power

  • Constants and variables, their value and how to use them.

Image by krakenimages

What are the benefits of attending?

Attendees at the win-win negotiation workshop will benefit by,

  • Knowing exactly what to do when they are in a negotiation scenario

  • Developing resiliance to buyer's pressure and negotiation tactics

  • Increasing their confidence to drive win-win outcome negotiations.

They will also be introduced to a negotiation planning framework that will allow them to plan each step towards a successful negotiation outcome. 


The workshop features individual and team role play negotiation exercises.

Do they need to do anything before they attend?

No pre-workshop preparation is required.

How many people can attend?

The Win-Win Negotiation workshop is designed to accommodate between 6 to 12 people.

An agreement is more powerful than an argument.”

Sukant Ratnakar


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